Not enough client traffic and lack of sales conversions are the key issues that worry most online of the business sites.
In spite of ever increasing worldwide competitions, it is very much possible for web based e-commerce sites to overcome these issues. You should simply define and convey the correct marketing strategy. This will help you with pulling in more clients, and furthermore guaranteeing that these clients remain with you until the point they make a purchase.
The most essential part of a well-laid out a marketing strategy for any online business is to create a compelling SEO.
◙ A Well-Thought-out Keyword Strategy
Keywords decide where your business site will rank or show up when a potential client is searching for an item that is accessible on your portal. Utilizing the right keyword is pivotal for the success of your e-commerce site.
You can utilize the Google’s Keyword Planner or the Bing Keyword Research Tools to know the most popular keywords for your business. After knowing the competiveness for a given keyword and its popularity, you can work on choosing the right keywords for your portal.
For highly competitive products and services, it is smart to use short keyword phrases. If you are focusing on local areas, guarantee that the translations and spellings are right on.
◙ Write Trustworthy Content
You communicate to your potential clients through the content on your site. To get the communication right, your substance should be unique, effective and solid. While trying to inspire the client, don’t get carried away. Strictly abstain from making any exaggeration which would deceive the client and create expectations that the product or service won’t fully satisfy. Ensure the content adds to the client’s trust in the longer run.
◙ Think Globally, Act Locally
When you sell your service at a global market, it is important for you to tweak your portal to suit customs and taste of that region. You have to finely balance your site so that people see you as a global brand, and at the same time feel comfortable while exploring through your portal.
◙ Social Media Integration
Merging your site with other social mediums like Facebook, Twitter and LinkedIn is very critical. Individuals who visit your site can ‘Like’ your page, therefore, helping you with publicity. Being active on social media will enable you to build a good relationship with potential clients. Each offer that you get on a social media site is free publicity for you. So why miss out on this great opportunity?
◙ Optimize Product Pages Based on User Search Criteria
Try to understand about how clients would try to get to a specific page you are hoping to optimize. Research and discover the key terms individuals would use and make sure to incorporate them in your page, headline, page titles and product description.
For instance, if you are selling an all-in-one computer, see what the general public asks on search engines while they are hoping to purchase such an item. You may also discover regional difference in the search keywords – by utilizing the words that your potential clients are most expected to use, you can get more significant hits.
◙ Use practical URLs
Speaking URLs also called “keyword-friendly URLs” convey to the readers the content or the message he should hope to find in the webpage if he clicks the same. So, basically, the URL you make for your page ought to contain the correct keyword.
This will make it less demanding for the readers to understand what the item is about, just by taking a look at the URL. It will likewise increase the odds of your page getting up in search results for the particular keyword.
◙ Include Reviews, and Display Related Products
Customers tend to bounce off from an e-commerce webpage when they either don’t know what they are searching down, or when they are not able to settle on a choice. Having service reviews on your site page will enable the client to gain up the needed comfort and trust for making a decision. Moreover, the portal ought to also display related items which the client could be keen on. This will lead to a more engaging content and the costumer would tend to stick to your e-commerce portal to buy something.
◙ Site Load-time
If your site is taking too long to load, you have to fix the problem immediately. Clients are in no mood to wait, particularly when they know they have other limitless options. More the buffering time, the more clients are going to abandon you. Most clients hope to hold up no longer than 3 seconds for the site to load.