Discover how DigiPanda helped the Usha Silai App connect rural talent to opportunities with a user-friendly, innovative platform.
Discover how our strategic ingenuity empowered Usha International to redefine rural engagement with the Usha Silai App. It transformed sewing into a skill of empowerment and connectivity for rural India.
Skill Growth among users
Increase in rural app adoption
Downloads in just 30 days
A market leader in Fast-Moving Consumer Durables, including products like Fans, Sewing Machines, Home Appliances, and Power-Management Products. With over 90 of Experience, Usha has become a household name, well-recognized in both urban and rural India.
Usha International needed a focused digital approach to achieve the following goals:
Usha International needed a focused digital solution to strengthen its rural connection and enhance brand recall.
DigiPanda identified Usha's flagship sewing machine as the brand's core identity and proposed the Usha Silai App. Designed to engage rural audiences, the app offered user-friendly features, vernacular content, and resources like sewing tutorials, e-books, and fashion trends. This innovative approach not only empowered users with skills but also boosted the reach and efficiency of the Usha Silai School.
Through brainstorming, our team identified that the sewing machine was Usha’s flagship product and closely associated with the brand, especially in rural India. This insight led to the creation of the Usha Silai App, which would serve as a key digital asset to engage the rural population.
Our team integrated game-changing features in the app to make it more appealing to the users:
The app follows a minimalistic approach, designed to ensure ease of use for rural audiences, with a focus on simplicity and accessibility. It incorporates native UI elements and straightforward search features that are tailored to user preferences, making navigation intuitive and efficient. Additionally, the app maintains consistency in its UI design, which helps build trust and familiarity among users, creating a seamless and reliable experience.
A targeted social media campaign and Google Ads were developed to drive app downloads, with a strategic focus on reaching rural audiences. The campaign was designed to specifically target platforms and channels that resonate with this demographic, ensuring maximum engagement and accessibility. By aligning the messaging with the needs and preferences of rural users, the initiative successfully directed traffic to the app, encouraging widespread adoption and usage.
The Usha Silai App saw massive success, particularly in rural areas, with a significant increase in downloads. It enabled users to enhance their sewing skills without the need for physical workshops, making learning more accessible. The app also created employment opportunities by connecting rural users with a network of both local and distant designers, helping them find work in the fashion industry. Additionally, the app contributed to skill development by allowing people in remote areas to learn advanced techniques, shifting their perception of sewing from a household chore to a valuable skill.
-Team Usha
Greatness Together!I tried 5 digital agencies in a span of 4 years for my business and found most them just trying to sell me more services without actually showing results. I met the founder of Digipanda consulting via reference and I was confident after the meeting that these guys can deliver what I had in my mind. Honest human and dedicated team. They can think in the lines what you want. Go for them if you want to see your idea getting executed with no hassle.
WWI
