What happens when a business tycoon snags one of India’s biggest media houses? This is the story of how we helped the Roys overcome their setback and launch ‘deKoder.’
We revolutionized deKoder's brand by harnessing AI-driven insights and executing a dynamic, multi-platform strategy. This transformation positioned deKoder as a leading force in election coverage.
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As a leading AI-driven platform and lab of election databases, deKoder delivers the latest election news, sharp analysis, and insightful forecasting from India and around the globe. deKoder's comprehensive database, available in English and 14 Indian languages, empowers the audience with the knowledge you need.
The Roys faced significant setbacks with deKoder and needed a strategic approach to overcome the following challenges
deKoder needed a comprehensive digital marketing strategy to rebuild brand credibility, drive engagement, and establish itself as a leading platform for election coverage across India.
digiPanda’s approach, combining multi-platform strategies, and localized campaigns, enabled deKoder to capture national attention, grow its audience, and position itself for long-term success.
deKoder's X live stream on Twitter emerged as the leading English election results coverage live stream in India on June 4, 2024. Moreover, our stream achieved the top trending position on Twitter, accompanied by the hashtag #ResultsOndeKoder.
In May 2024, despite its recent launch, deKoder's YouTube Channel outperformed all independent English media channels. Moreover, during Results Day, it secured the position as India's second most viewed individual live stream, contending with prominent channels such as Republic, NDTV, and India Today.
deKoder's dedication to inclusivity shone through during the election coverage by offering content in 10 regional languages across prominent platforms. This initiative underscores our belief that access to high-quality content should transcend language barriers.
Our proactive strategies, combined with the dedicated efforts of our team, facilitated deKoder in reaching over 4.2 crore Indian individuals. Across various platforms such as WhatsApp and YouTube, the reception from the public was overwhelmingly positive.
After a strategic pre-launch on January 13, 2024, On May 2, 2024, deKoder launched, redefining election coverage with AI-driven insights in English and 14 Indian languages. deKoder's live stream on Election Results Day, June 4, 2024, captured the attention of the nation.
With extensive content, data presentation, well-curated discussions, trends, and a strong online presence, deKoder set a new standard in delivering comprehensive and accessible election news. A success story continued...
Former Co-founder, NDTV
Founder, deKoder
Greatness Together!I tried 5 digital agencies in a span of 4 years for my business and found most them just trying to sell me more services without actually showing results. I met the founder of Digipanda consulting via reference and I was confident after the meeting that these guys can deliver what I had in my mind. Honest human and dedicated team. They can think in the lines what you want. Go for them if you want to see your idea getting executed with no hassle.
WWI
