While GiveIndia initially considered 'influencermarketing', digiPanda Consulting proposed a revolutionary approach: Meme Marketing, hence the team of mememarketing.in came into action.
We transformed GiveIndia’s campaign by leveraging Meme Marketing and crafting a powerful multi-platform strategy, driving unmatched awareness and engagement for a noble cause.
Worth donations in 48hrs
Organic Reach in 24hrs
Organic Likes in 24hrs
GiveIndia, one of India’s most respected NGOs, has been at the forefront of addressing critical social issues, from poverty alleviation to empowering vulnerable communities. Their mission is clear: to create a poverty-free India by enabling impactful philanthropy and fostering change at the grassroots level.
GiveIndia needed an innovative digital marketing strategy to address the following challenges
GiveIndia required a dynamic digital marketing approach to engage its audience effectively while raising awareness for their sensitive cause.
digiPanda implemented Meme Marketing as a powerful and engaging strategy. We crafted a comprehensive plan that included carousel posts. By blending creativity, strategic planning, and impactful content, we successfully elevated GiveIndia's campaign, driving awareness and contributions to the cause.
We crafted a comprehensive plan that included carousel posts featuring Manju, a resilient worker from "The Gudiya Foundation," who had rescued over 5000 girls from brothels. The carousel posts seamlessly integrated static images, videos, and memes to captivate and retain audience attention.
Our team adapted a popular dialogue from the Bollywood movie "3 Idiots" to create a relatable and resonant connection with the audience, ensuring both emotional engagement and campaign effectiveness.
Furthermore, mememarketing.in strategically selected the most appropriate meme pages on platforms like Instagram, and Facebook including the well-analyzed and engaging page called 'Ghantaa.'
By placing the fundraising link in the meme page's bio, the campaign generated rapid donations, with more than 25 individuals contributing around 5k each on the first day alone.
Within just two days of the first post, it reached an astonishing 28 lakh accounts and received over 2 lakh likes. The engagement and response were overwhelmingly positive with an engagement rate of around 10%.
-GiveIndia
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