Hie Style

A Handbag that Converts!

Explore how digiPanda helped Hie Style revolutionise handbags with innovative design, boosting utility and style effortlessly.

BrandingE-CommerceTargeted MarketingContent CreationWebsite DevelopmentPPCSEO

Success Snapshot

Witness how our strategic approach propelled Hie Style's growth, transforming their handbags into a must-have sensation and driving remarkable sales conversions.

87%

Increase in Sales

2X

Revenue in 3 Months

40%

Monthly Website Traffic

The Story of Hie

HIE redefines affordable luxury with European-inspired handbags, merging sophisticated style and sustainability. The brand blends expert craftsmanship with eco-conscious production, offering high-quality, stylish accessories for today's fast-paced lifestyles.

The Barrier They Couldn’t Overcome

HIE Style, needed a comprehensive digital marketing strategy to achieve the following goals:

Establish brand awareness and a strong online presence.
Drive sales and achieve good ROAS (Return On Ad Spend).
Launch successfully nationwide within India in a three-month timeframe.

The Roadmap

HIE Style, needed a complete ​digital marketing solution to establish their ​brand, drive sales, and achieve a 3:1 ROAS ​(Return On Ad Spend) during their ​nationwide launch in India.

digiPanda's approach, combined with strategic ​planning, creative content, targeted ​marketing, and data-driven optimization,​helped HIE Style achieve a successful ​national launch, positioning them for ​continued growth in the Indian luxury ​handbag market.

How We Turned Things Around

Branding

Organized a high-end photoshoot in Goa, featuring models to capture the essence of HIE’s ​luxury and style.

Content Creation

Kickstarted HIE’s social media presence by ​creating and sharing engaging short ​videos with trending audio. Developed a comprehensive content bank during the preproduction phase to ensure a ​consistent and engaging content flow.

Website Revamp

We delivered a fully functional, user-friendly website within 15 days, cataloging over 200 products and ensured seamless navigation and an aesthetic that aligns with HIE's brand ethos.

Visit Website Now

PR and Articles

Authored a compelling article with an embedded ​link, securing a feature in Grazia magazine, ​and thereby enhancing brand credibility and exposure.

Meta Ads Campaign

Launched full-funnel experiments across various channels including SEM, referrals, paid ​social, SEO, content, and email. Built detailed personas based on behavioral, quantitative, and psychographic ​attributes to target high-value leads. Optimized top-funnel traffic to achieve ideal CAC (Customer Acquisition Cost).

Conducted A/B testing with multiple carousel and video ad sets, experimenting with ​different CTAs (Call to Actions).

Before

After

DP

“digiPanda's expertise transformed Hie Style’s digital presence, driving significant growth in sales and brand visibility. Their strategic approach and creative solutions helped us achieve remarkable results in a short time.”

Director of Hie

Ready to Be
Our Next Success Story?

Related Case Studies

Let's CreateGreatness Together!

Discuss Your Project With Us

Voices of Trust

I tried 5 digital agencies in a span of 4 years for my business and found most them just trying to sell me more services without actually showing results. I met the founder of Digipanda consulting via reference and I was confident after the meeting that these guys can deliver what I had in my mind. Honest human and dedicated team. They can think in the lines what you want. Go for them if you want to see your idea getting executed with no hassle.

Client

Vikram

WWI