A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business.
It Doesn't Have To Cost You Anything
SEO does not cost anything like other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.
It Supports Content Marketing
Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results.
Helps Maximize PPC Campaigns
Unpaid (SEO) and paid marketing strategies (PPC) work fantastically well together. PPC helps your site appear at the top of paid search results, while SEO does the same thing organically.
Gives You A Competitive Advantage
Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share.
SEO Can Help You Reach More People
SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in.
SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website. If you put the work in to generate useful and high-quality
It Improves User Engagement Rates
An optimized site brings in quality traffic. If you have a site with useful content that matches the searcher's intent, they will likely spend more time browsing, which ultimately can lead to more conversions and increased ROI