12 Interesting Facts About Content Marketing
74% of marketers say that content marketing is increasing both the quality and quantity of their inbound leads
The average conversion rate is 6 times higher for companies that use content marketing compared to those that do not (2.9% versus 0.5%).
90% of B2B purchasers say that content has a moderate or major impact on their buying decisions.
81% of marketers plan to increase the amount of written content they produce.
82% of marketers see a positive ROI from their blog.
A typical long-form blog post generates 9 times as many leads as a typical short-form blog post.
Coca-Cola invests more money in content marketing than they do in television advertisements
The average amount of time a user spends reading an article is 37 seconds.
53% of emails are opened on mobile devices
45% of marketers say that blogging is their most important content marketing strategy.
Compared to traditional marketing, content generates 3 times as many leads.
Generating leads by creating content is one of the most cost-efficient marketing strategies out there. Confused about how to start content marketing for your business.
Speak with a Pandian today!