10 Essential SEO Ranking Factors You Must Recognize
A Secure And Accessible Website
The first of our SEO ranking factors is having the right kind of URL. Specifically, that’s a URL that Google’s bots can easily reach and crawl.
Page speed has been cited as one of the leading SEO ranking factors for years. Google wants to improve users’ experience of the web, and fast-loading web pages will do that
While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor, with the majority of users on it.
Domain Age, URL, And Authority
Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more?
We’ve talked a lot about content in this guide to Google SEO ranking factors. That’s because it’s one of the most important search ranking factors.
Getting the code right is one aspect of optimizing content for better search engine rankings. This can be intimidating, especially if you’re more of a wordsmith and less of a “techie.”
Google’s been using A.I to better rank web pages. It calls that signal RankBrain. This includes other signals that affect your search engine ranking.
Google uses inbound links as one way to help determine how authoritative and relevant your content is.
When people share your content on social networks, that’s another sign that it’s valuable. Cognitive SEO’s study of 23 million shares found a definitive link between social shares and search engine ranking
Real Business Information
This last tip is important for businesses targeting particular local areas. The presence or absence of business information is one of the most crucial local SEO ranking factors.
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