A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business
SEO does not cost anything like other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically
SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results
You can use SEO to maximize your PPC campaigns — for example, a high-ranking page may do even better if you use it as part of PPC advertising, especially if the keyword has a low cost-per-click
If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are
While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time
Any business that has a physical location or serves a geographic area can benefit from local SEO
SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website
With SEO, you can track changes in rankings, conversions and website traffic. You can use these insights to adjust and improve your SEO strategy
If you have a site with useful content that matches the searcher's intent, they will likely spend more time browsing, which ultimately can lead to more conversions and increased ROI