Illuminating Growth
The Story of Tisva
1096%
increase in store visits in 1 year
45%
increase in conversion rate
78%
increase in social media engagement
TISVA, a brand by Usha International Limited, offers aesthetic luminaires that go beyond ordinary lighting concepts for contemporary homes. Combining beauty with cutting-edge technology, TISVA showcases inspirational lighting with customisable hues, colours, and brightness to suit different moods.
Overcoming TISVA's Digital Hurdles
TISVA faced significant challenges in the fiercely competitive market. Their online presence was weak, struggling to capture the attention of potential customers. Visitors to their website often found themselves frustrated with the poor user experience, navigating through a site that didn’t reflect the brand's high standards. This resulted in low traffic, as users were quick to leave and unlikely to return. Compounding these issues was the brand's low awareness; many potential customers were unaware of TISVA's innovative products and superior lighting solutions. These challenges required a comprehensive digital overhaul to position TISVA as a market leader.
Strategies Implemented
After identifying their problems, we went to the drawing board and drafted multiple strategies to position TISVA as a market leader.
Visual Transformation:
Updated the brand's social media feed with a black-themed colour palette to enhance the visual appeal and convey a premium feel.
The new colour scheme aimed to glorify TISVA's products and create an aesthetic and cohesive visual identity.
TISVA’s feed before digiPanda
TISVA’s feed after we took over
Integrated Communication Strategy:
Ensured that copy, captions, and messaging highlighted the same core message, focusing on product craftsmanship, features, and unique selling points.
Aligned all communication efforts towards promoting TISVA's lighting solutions and their superior quality.
This led to a growth of
8k organic followers in 3 months!
Digital Promotion for TISVA Studio and Store Launches:
Implemented instant plans digitally to create awareness and generate buzz around
TISVA Studio openings and store launches.
Website new users increased by 132% and sessions increased by 138%
Utilized contest plans to encourage audience participation, drive engagement, and amplify brand visibility.
Website traffic from social increased by 1,647%
Utilized YouTube as a platform to showcase TISVA's messaging strategy through captivating videos, resulting in millions of views and increased brand exposure.
User acquisition increased by 54%
Showcasing Prestigious Projects:
Utilized social media, blogs, and other digital platforms to showcase these projects, enhancing brand credibility and attracting potential customers.
Highlighted TISVA's involvement in prestigious projects such as lighting installations in the historical Vidhan Sabha and Goa Airport.
Leveraged these projects as case studies to exemplify TISVA's expertise and capability in providing top-notch lighting solutions.
Vidhan Sabha, UP
Raj Bhawan, Bihar
Airport, Goa
Results Achieved
Through our efforts, we were able to achieve significant results for TISVA. Their brand identity and messaging were significantly improved, resulting in increased brand recognition and awareness.
Enhanced User Experience
The website's user experience was improved, increasing customer satisfaction and a decrease in bounce rate.
Increase in Local Search Visibility
Tisva's local search visibility increased by 32%, resulting in an increase in foot traffic to its offline stores.
Improved Brand Identity
Tisva's brand identity and messaging were significantly improved, resulting in increased brand recognition and awareness.
Increase in SM Engagement
Tisva's social media engagement increased by 78%, resulting in increased brand awareness and customer engagement.
1096% increase in store visits for Tisva.
Increase in Conversion Rate
Increase in Website Traffic