HIE Style

Hie Style

A Handbag that Converts
87% increase in sales
2x revenue in 3 Months
40k Monthly Website Traffic

Meet Hie

HIE redefines affordable luxury with European-inspired handbags, merging sophisticated style and sustainability. The brand blends expert craftsmanship with eco-conscious production, offering high-quality, stylish accessories for today's fast-paced lifestyles.

Problem Statement

HIE Style, a brand offering European-inspired, sustainable handbags, needed a comprehensive digital marketing strategy to achieve the following goals:

  • Establish brand awareness and a strong online presence.
  • Drive sales and achieve good ROAS (Return On Ad Spend).
  • Launch successfully nationwide within India in a three-month timeframe.

They Chose digiPanda as Their Growth Partners

But Why?

We Make Fashion Brands

Presentable. Accessible. Marketable.

Our Approach

digiPanda's approach, combining strategic ​planning, creative content, targeted ​marketing, and data-driven optimization, ​helped HIE Style achieve a successful ​national launch, positioning them for ​continued growth in the Indian luxury ​handbag market.

Challenge

HIE Style, a brand offering European-inspired, ​sustainable handbags, needed a complete ​digital marketing solution to establish their ​brand, drive sales, and achieve a 3:1 ROAS ​(Return On Ad Spend) during their ​nationwide launch in India.

Branding & Content Creation

Preproduction Planning

Organized a high-end photoshoot in Goa, featuring models to capture the essence of HIE’s ​luxury and style.

Developed a comprehensive content bank during the preproduction phase to ensure a ​consistent and engaging content flow.

Lifestyle Shots

Website Revamp

We delivered a fully functional, user-friendly ​website within 15 days, cataloging over 200 ​products and ensured seamless navigation ​and an aesthetic that aligns with HIE’s brand ​ethos.

www.hiestyle.com

Content Strategy

Kickstarted HIE’s social media presence by ​creating and sharing engaging short ​videos with trending audio.

Our Focus Was On Influencer
Collaborations To Amplify Brand Reach.

PR and Articles

Authored a compelling article with an embedded ​link, securing a feature in Grazia magazine, ​thereby enhancing brand credibility and exposure.

Meta Ads Campaign

  • Launched full-funnel experiments across various channels including SEM, referrals, paid ​social, SEO, content, and email.
  • Built detailed personas based on behavioral, quantitative, and psychographic ​attributes to target high-value leads.
  • Optimized top-funnel traffic to achieve ideal CAC (Customer Acquisition Cost).
  • Conducted A/B testing with multiple carousel and video ad sets, experimenting with ​different CTAs (Call to Actions).

Before

Client was losing money even after running ADs

After

Our strategies doubled their revenue by not even increasing their spending

Results

Met the target ROAS of 3 within the ​three-month timeframe, facilitating a ​successful nationwide launch in ​India.

Increased brand awareness and ​established a strong social media ​presence with over 5,000 followers!

Drove 40k monthly website traffic and sales through targeted paid ​advertising campaigns.

Increased revenue by 100% and 87% ​increase in sales in just 1 Month.