Counting Day 2024
The Story of deKoder
1.7 lakh+ followers in 3 Months
4.2
Crores+ Organic Impressions
58
Lakhs+ Organic Views/Reach
What happens when a business tycoon snags one of India’s biggest media houses? This is the story of how we helped the Roys overcome their setback and launch ‘deKoder.’
The House of deKoder
Where innovation meets insight! As a leading AI-driven platform and lab of election database, deKoder delivers the latest election news, sharp analysis, and insightful forecasting from India and around the globe. deKoder's comprehensive database, available in English and 14 Indian languages, empowers the audience with the knowledge you need.
The Last Dance? Maybe!
In the high-stakes arena of Indian Elections 2024, deKoder's voice echoed across 43 social media channels, orchestrated by our dedicated team. We masterfully marketed their shows, ignited Twitter trends, and ensured their presence was felt. On Results Day, our seamless management of the 'Live Stream' on social media captured the nation's attention, delivering real-time updates and engaging content. It was a performance of precision and impact, possibly their best yet—until the next dance.
An Experience to Die For!
Working with India’s celebrated professionals in the media industry made us ooze out with confidence, excitement, and a renewed sense of purpose. Their passion and expertise in creating legacy inspired us to push our creative boundaries and strive for excellence in the project deKoder.
Key Milestones
#1 ON X [Formerly Twitter]
deKoder's X live stream on Twitter emerged as the leading English election results coverage live stream in India on June 4, 2024. Moreover, our stream achieved the top trending position on Twitter, accompanied by the hashtag #ResultsOndeKoder.
Twitter Live Stream
Trending #1 in India
Twitter Live Stream comparison video created by the client himself
India’s Biggest Independent Election Analysis Platform
In May 2024, despite its recent launch, deKoder's YouTube Channel outperformed all independent English media channels. Moreover, during Results Day, it secured the position as India's second most viewed individual live stream, contending with prominent channels such as Republic, NDTV, and India Today.
deKoder outperforming major english media houses of India
Not even in the same league
Accessibility Level 100
deKoder's dedication to inclusivity shone through during the
election coverage by offering content in 10 regional languages across prominent
platforms. This initiative underscores our belief that access to
high quality
content should transcend language barriers.
10 LANGUAGES
English
Hindi
Tamil
Telugu
Marathi
Bangla
Punjabi
Kannada
Malayalam
Gujarati
43 HANDLES
10 YouTube Channels
10 Instagram Handles
10 Facebook Pages
10 Twitter Handles
1 LinkedIn Page
1 Spotify Podcast
1 Jio Podcast
Talk Of The Town
Our proactive strategies, combined with the dedicated efforts of our team, facilitated deKoder in reaching over 4.2 crore Indian individuals. Across various platforms such as WhatsApp and YouTube, the reception from the public was overwhelmingly positive.
Organic social media KPIs
WhatsApp group promotions
Despite being the channel with the least amount of subscribers, deKoder was the channel with the second-highest individual livestream views
A Launch worth Flaunt!
After a strategic pre-launch on January 13, 2024, On May 2, 2024, deKoder launched, redefining election coverage with AI-driven insights in English and 14 Indian languages. deKoder's live stream on Election Results Day, June 4, 2024, captured the attention of nation.
With extensive content, data presentation, well curated discussions, trends and a strong online presence, deKoder set a new standard in delivering comprehensive and accessible election news. A success story continued...
Results
deKoder dominated in the social space
Total Followers - 1.7 Lakhs+
Organic Impressions - 4.2 Crores+
Organic Views/Reach - 58 Lakhs+